SEO. SEM. WEBSITES.
I combine page creation
with experience in marketing.
I have been involved in SEO and SEM for over 17 years. I have worked with over 200 clients from Poland and Europe. Today, I also use this experience when planning and creating websites.
I LOOK AT THE SITE THROUGH THE EYES OF THE CUSTOMER
My experience includes working in agencies, company teams, as a freelancer and an independent consultant. Thanks to this, I know different perspectives of working on the company's online presence. I combine technical analysis with thinking about the content and needs of the recipient.
When planning a website, I start by getting to know your business. We talk about services, customers and what the new website will facilitate. From this information, the structure, content and direction of the project are created.
I look at the website through the eyes of a person who is looking for a specific service. I want her to be able to understand the offer, find the information she needs and conveniently contact the company. At zaborski-pro.com you talk to me directly.
MY PROFESSIONAL PATH
From advanced audits and working on strategies to running a team and running your own business. The individual roles partially overlapped in time.
Owner
Since January 2015, I have been running zaborski-pro.com in Lublin. Self-employment combines my experience as a freelancer and an independent consultant. Today, at zaborski-pro.com, I combine marketing experience with creating websites for businesses.
SEO / SEM Expert
Since January 2022, I have been working as an SEO / SEM Expert at SEOSLY. This is the next stage of my professional path in search engine marketing.
Head of SEO
At IBIF.PL, I created and implemented SEO and SEM strategies for the agency's clients. I planned the work of copywriters and SEO and SEM specialists. I have worked on SEO and SEO support for over 200 clients - from local companies to complex websites.
I prepared keyword analyses, technical audits and content audits. I was involved in on-site and off-site SEO activities. I optimized websites for mobile devices and speed. I also worked on local SEO and optimization of Google Business Profile listings.
Senior SEO Specialist
At Performance Media, I worked on advanced SEO projects on the Polish and international markets. I prepared technical SEO audits and verified their implementation. I optimized websites according to search engine standards.
My work also included obtaining valuable links to clients' websites. I reported on activities and analyzed the effects of implemented strategies. I created new SEO strategies and updated them based on analysis results.
Customer advisor - technical support
At Telekomunikacja Polska, I was responsible for technical support for clients of multimedia and telephone services. It was a job combining technical issues with direct contact with users.
WHAT DO I DO?
Experience in SEO and SEM helps me think about the website also in the context of how customers search for services and make decisions.
I analyze the structure of the website, its content and keywords. My experience includes technical audits, on-site and off-site activities, and local SEO. I pay attention to the speed of operation and the convenience of using the website on a phone.
I worked on creating and implementing SEM strategies and planning the work of specialists. Google Ads campaigns can complement a company's presence in the search engine. We set the scope of activities and the budget separately, in accordance with the company's needs.
At zaborski-pro.com I create pages that organize the offer and facilitate contact. I plan the structure with the recipients and further development of services in mind. You can compare three free look and layout concepts before implementation.
SELECTED BRANDS FROM SEO / SEM PROJECTS
LET'S TALK ABOUT COLLABORATION
Are you looking for support in SEO, Google Ads campaigns or website creation? Describe your project and together we will determine the scope of collaboration.
Add the address of your current website and write what you want to improve or achieve. If you are just starting out, a few sentences about your business will suffice. I operate in Lublin and also work remotely.
Łukasz ZaborskiYour message will be sent directly to me.