for yourself.
Explore three design concepts before you commit to the website build.
The buyer is looking for a specific offer, and the owner wants to know how you will help him sell the property. We design websites for real estate agencies that bring both parties into contact. Start with 3 free design concepts - choose your direction before ordering your website.

Explore three design concepts before you commit to the website build.
No deposit or signed contract is needed to see your design concepts.
Choose a direction or walk away. There is no obligation to continue.
SEO/SEM EXPERIENCE. GETTING TO KNOW YOUR OFFICE.
I have been working in SEO and SEM for over 17 years. I have worked with over 200 clients from Poland and Europe. I use this experience when planning the website: how the recipient gets to the office, evaluates the offer and chooses the method of contact. Brands and numbers shown are for SEO/SEM projects.
We talk about what properties you serve, what market you operate in and where the ads come from. We determine whether the priority is to inquire about a specific premises, obtain a service from the owner or present the agents. We also check the CRM used and how prices and statuses are updated. This determines the scope of the page.

6 CONCEPTS FOR REAL ESTATE AGENCY






YOUR INDUSTRY. YOUR CUSTOMERS.
A stand-alone broker, a local office and a multi-market team need a different presentation. We plan websites for real estate agencies around your services, types of offers and daily handling of inquiries.
We will highlight the person, his area of activity and the method of selling or renting. With a small number of offers, you can start by presenting services and contact information. We will select the catalog depending on how often you publish properties.
We will plan agent profiles, assign a manager to the offer and contact the right person. We will separate buyer inquiries from owner inquiries. If you use CRM, we will check your data import and form handling capabilities.
Apartments, houses, plots and commercial premises require different parameters. We will separate sales and rentals in the structure. We will include additional locations, languages or primary markets if they result from the actual activities of the office.
FROM FIRST IMPRESSION TO INQUIRY
An example buyer journey: list of offers → real estate card → inquiry to the account manager. The owner needs a separate path: sales or rental service → rules of collaboration → property registration. We will choose a menu to suit both needs.
The agreed catalog can separate sales and rentals and filter by location, price, area or number of rooms. The fields depend on the property types and available data. We will also plan a clear message when no advertisement meets the criteria.
The photos, description, price, parameters and status should refer to the same offer. We will add space for a throw, video or virtual tour if you have them. The advertisement number and contact details of the guardian will make it easier to talk about the right place.
Separate pages will explain the service for the owner: preparation of the offer, presentations, communication and settlement rules according to your model. The "Report Property" form can collect information needed for the first interview.
We will show the team, specializations and actual service area. The owner will get to know the people to whom he entrusts the offer, and the buyer will find a manager for the ad. We will only use reviews or examples of completed transactions from real materials for publication.
WHAT'S INCLUDED
We will determine how to show the services and properties of your office and where the website should download data from. The quote will specify pages, content, editing method and agreed functions. Import of offers and additional tools require recognition before implementation.
We will combine the logo, photos of agents and the way of presenting real estate into a coherent layout. Three free concepts will show you different look directions before you commit to paid website development.
We check the readability of offers, menus, buttons and contacts at different widths. In the agreed catalog, we will also verify the support of filters and the transition from the list to property details.
We will help you organize sales, rentals and other services that you actually provide. The editorial scope and the number of pages are part of the quote. Offer data and project terms are approved by your office.
We plan titles, headings and links between services and offers. Local content describes the actual area of operation. The rules for indexing filters and handling withdrawn ads will be determined in the catalog. We discuss permanent SEO separately.
We will check the capabilities of the system, e.g. ASARI, ESTI, IMO or Galactica, if you use it. Importing, updating statuses and forwarding inquiries have a separate scope. API availability, licenses and supplier fees will be included in the arrangements.
Before starting, we check the content, links and contact paths. When importing, we test the agreed fields, prices and withdrawal of the sample offer. After approval, we provide the agreed accesses and discuss updates.
CONTACT TAILORED TO THE WAY OF WORK
An inquiry about an apartment and an application for sale of a property should go to the right person with the right context. We will plan buttons and fields so that the visitor knows what the conversation is about and what the next step will be.
The form may transmit the advertisement number or its address along with the message. The buyer does not have to specify the parameters of the apartment. We will include the telephone number of the guardian in the offer if this is how you handle inquiries.
The type of property, location and purpose - sale or rental - may be enough to start the conversation. The scope of fields will be agreed with the office. The client then provides the ownership documents and transaction details through the appropriate channel.
The button may lead to a conversation about available viewing times. Simply sending an inquiry does not confirm the reservation. We will add a calendar optionally, after determining the rules of accessibility and capabilities of the tool used.
Agent and branch profiles will help direct the message to the caregiver. If queries are to be sent to CRM, we will check this flow separately. We will choose the newsletter, offer box or notifications based on the way we serve our customers.
CUSTOMER LANGUAGE. SPECIFICATIONS ABOUT YOUR COMPANY.
A photo of the apartment attracts attention, but the conversation also requires parameters, the current price and a description of the agent's service. We will organize the materials so that the client understands both the property and how to cooperate with the office. The scope of editing will be determined in the quote.
Sample advertisements will be useful: type of transaction, price, area, number of rooms, description and photographs. Together we will determine the public scope of the location and the method of showing the status. The office confirms the correctness of the data and rights to the materials.
The logo, portraits of agents and descriptions of their roles will help you get to know the office. We will explain how you prepare an advertisement, organize presentations and contact the owner. We use specific information about your work.
How to arrange a viewing? What does brokerage involve? How to start selling? FAQ and service descriptions answer customer questions. We will present the remuneration conditions and the scope of assistance according to the rules of your office.
We will determine who changes prices, withdraws offers and updates the team. A blog or location descriptions make sense when planning how to run them. Data import, guide texts and additional languages are options with a separately defined scope.
SEE THE DESIGNS. THEN DECIDE.
Compare three concepts for the appearance and layout of your real estate agency's website. You will see different ways to show listings, agents and owner services. This stage is free of charge, without a contract or advance payment.
To start with, a description of the office, market and expectations as well as the address of the current website is enough. You can provide the CRM you use and sample public offers. You don't need a detailed brief to choose a direction before ordering a website.
Free designs are concepts of appearance and layout. Creating a working website and publishing it is the next, paid stage - after accepting the scope and price.
WEBSITE - PRICE AND SCOPE
The price of a website for a real estate agency depends on the pages, design, materials and functions. The method of adding advertisements, filters and the scope of integration with CRM are also important. After the conversation, you will receive a custom quote; The scenarios below show different needs.
For an intermediary who wants to present services, scope and method of collaboration with the owner. The site focuses on getting to know the office and starting a conversation.
For an office that needs its own property list and announcement cards. We will determine search parameters, how to add data and assign guardians.
For a team using CRM or needing additional languages, branches and content. We will select the functions after checking the available data and tools.
The website build and ongoing maintenance are priced separately. The quote will specify the design, pages, catalog, integrations, deadline and corrections. We will separately discuss the domain, hosting, licenses, CRM fees and subsequent import handling. We define care, new content and promotion as an additional scope. Your first 3 design concepts are free.
FOUR STAGES. CLEAR ARRANGEMENTS.
First, we determine the purpose and source of the offer data. The schedule depends on the scope, availability of materials, integration possibilities and time for approval. We confirm the price and terms of paid website development before starting this stage.
We discuss the market, property types, and servicing owners and buyers. We check the current website, the CRM used and the necessary data. We determine what is worth keeping and what scope of the catalog is needed.
We show three free directions for appearance and layout. You compare the way offers, offices and contacts are presented. You provide your comments and decide whether you want to order the creation of a working website.
We confirm price, scope, deadline and amendments. We develop the selected project, implement the content and agreed functions. During integration, we check the import on sample data. You confirm information about the office and offers.
We verify mobile views, links and the path to the query. With the catalog, we control filters, data and statuses. After approval, we launch the website and provide the agreed access credentials. We discuss editing and maintenance costs.
VISIBILITY, MAINTENANCE AND NEXT STEPS
Properties come and go, prices and owners change. We will plan how to handle these changes and space for the development of services. We agree on maintaining integration, new pages and further promotion according to the needs of the office.
Owner services, location descriptions and clear offer sheets form the basis for further promotion. We can discuss SEO and Google Ads separately. The performance of the website does not guarantee the position, number of inquiries or sale of properties.
We will check old addresses of services and advertisements, content and necessary redirects. We will arrange domain switching and email behavior. When changing CRM, we will recognize the data format, offer identifiers and the impact on the addresses used.
We will determine where you update the offer: in the website panel or CRM. We will determine responsibility for content and response to import issues. We will price independent editing, individual changes or ongoing care according to the selected scope.
REVIEWS
Feedback on the ideas, communication, and details that make a difference.
Łukasz had a great understanding of the nature of my company. The website is light, elegant and shows what is most important.

DIRECT COLLABORATION
SEO and SEM experience in designing your website.
My name is Łukasz Zaborski. I have been working in SEO and SEM for over 17 years; I have worked with over 200 clients from Poland and Europe. Thanks to this, when designing the website, I also think about how the recipient finds the offer, compares services and decides to contact us.
At zaborski-pro.com, you work directly with me. I'm based in Poland and work remotely with U.S. businesses. Tell me about your services, current website, and goals. We'll agree on a scope that fits your business and coordinate communication around your time zone.
Tell me about your officeYOUR BUSINESS. YOUR INDUSTRY.
Choose your industry. Explore website ideas, features, and answers to common questions.
QUESTIONS BEFORE YOU START
About costs, offers, CRM and subsequent service. Check out how we prepare websites for real estate agencies at zaborski-pro.com.
Yes. You receive three initial design and layout proposals with no fee, deposit or contract. A description of the office and expectations is enough. The concepts do not oblige ongoing work. A functioning website with a catalog or other agreed functions and its publication is a later, paid stage after acceptance of the scope and price.
We prepare the quote individually. A simple office presentation has a different scope than a catalog with filters and import from CRM. We take into account the design, content, pages and editing method. Before development, you will learn the execution price and the separate costs of maintenance, license, integration and possible care.
We will set the date after knowing the scope, materials and capabilities of the CRM used. The schedule includes content preparation, implementation, testing and your acceptance. You will get to know it before starting paid website development; We do not assume one term for a business card and an extensive website.
We can recognize integration with the system used by your office. We will check the documentation, access method, export format and available fields. We will agree on updating prices, photos and statuses, as well as possible forwarding of inquiries. We do not promise to connect to any CRM without prior verification. We discuss supplier fees separately.
Yes, we can schedule a catalog with manual editing if it suits the number of ads and the way the office works. With a simple website, you can also start by presenting your services. The scope of the panel, offer fields and filters will be determined in the quote. CRM is not mandatory for every website.
The selection depends on your offers. We can take into account the type of transaction, location, price, area and rooms, and for plots or premises other parameters. The card can show photos, description, price, status and guardian. We will add throws, videos or walks if you provide them and include them in the scope.
We can prepare separate sales and rental pages with a description of your work and a property registration form. The owner will check the scope of assistance and the sequence of steps. The site makes it easy to start a conversation; the result also depends on promotion, market and inquiry handling by the office.
In the catalog, we will determine how to withdraw or mark an outdated advertisement, both during manual editing and import. We will plan to save his address and possibly indicate similar offers. During integration, we will test the status change so that the agreed process works before launch.
We can include such functions as options. The simple viewing request button does not require a calendar and does not automatically confirm an appointment. Reservations, storage, map, newsletter and notifications require adjustment to the service process and a separate quote.
A description of the services, scope, logo, photos and agent roles, current website address and CRM name will be useful. For the catalog, we need sample offers with parameters and materials intended for publication. For the first conversation, a short description is enough; do not send contracts, ownership documents or data of the office's clients.
After checking the configuration, we will plan the domain switch and mail behavior. We will review old pages and ad addresses to determine the necessary redirects. We will discuss migration of offers and integrations before execution; its scope depends on access to data and the capabilities of the previous system.
The agreed scope may include structure, titles, headings and linking. Permanent SEO, campaigns, new texts and website maintenance or import are separate services. We will also discuss hosting, domain and licensing. Creating a website does not guarantee Google results or the number of transactions.
Let's talk about the website of your real estate agency.
Get 3 Free DesignsLET'S TALK
Describe what real estate services your office serves and what the new website will facilitate. We'll provide three free look and layout concepts to help you choose your direction.
Provide services, area of operation and address of the current website. Add whether you want a catalog of offers and what CRM you use. All you need is a description of the office - without contracts, ownership documents or details of its clients.

Łukasz ZaborskiYou'll work directly with me.